Virgin Hotels, the luxury lifestyle brand, has officially opened bookings for its highly anticipated London debut—Virgin Hotels London-Shoreditch.
Set to open on 1st August 2024, this new addition marks the brand's first foray into the UK capital, located in the vibrant heart of Shoreditch.
Exclusive Perks for Direct Bookings
Guests who book directly with Virgin Hotels can enjoy a host of luxury perks and a personalized experience through The Know, Virgin Hotels’ loyalty and preferences program. Membership in The Know provides access to a variety of exclusive benefits, including room upgrades, discounted member rates, special events, dining offers, and a complimentary daily cocktail hour.
Additionally, members of The Know can link their account with Virgin Red, Virgin’s rewards club, to start earning Virgin Points on bookings. Guests will earn seven Virgin Points for every £1 spent on room rates. Starting in October, Virgin Red members will also be able to redeem points for stays at Virgin Hotels London-Shoreditch, part of a broader hotel redemption rollout.
A New Landmark in Virgin's Legacy
Announced last month, Virgin Hotels London-Shoreditch will be the eighth hotel in the brand’s portfolio and the 17th property in the Virgin Hotels Collection. Situated at 45 Curtain Road, this 120-bedroom hotel is set to bring a touch of Virgin’s signature flair back to the city where Sir Richard Branson and the Virgin Group first began their journey.
Upon its opening, the hotel will gradually undergo a transformation to incorporate Virgin Hotels’ distinctive style and innovative technological features. It will also offer an array of luxury experiences, including the acclaimed Spanish restaurant BiBo, in collaboration with world-renowned chef Dani Garcia.
Luxury Amenities and Dining Experiences
Virgin Hotels London-Shoreditch promises to deliver a range of upscale amenities. Guests will have access to a private members club, managed by the celebrated Ibizan group Blue Marlin. This exclusive club will feature a rooftop bar, pool, restaurant, gym, and spa, providing a comprehensive luxury experience.
Guests booking before 1st December 2024 can take advantage of the hotel's "Be The First" offer, which includes a £75 credit for dining and drinks per stay. This credit can be used at Marlin’s On The Roof, BiBo by Dani Garcia, in-room dining, or the Lobby Lounge.
Reservations for Virgin Hotels London-Shoreditch are now open, with rates starting at £300 per night. Bookings can be made through the Virgin Hotels website, or by emailing reservations.londonshoreditch@virginhotels.com.
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