When it comes to spreading Christmas cheer, Jo Malone London shines like no other. Since 1994 Jo Malone London has created a palette of exquisitely simple, elegant scents and curated a world where every sense is indulged.
You can explore these worlds whether you’re attending the Covent Garden Christmas pop-up shop; kicking back at Hertfordshire’s country retreat, The Grove; or self-indulging at home with a festive self-purchase or two.
All wrapped up at The Grove
The Grove, Hertfordshire, the stunning five-star hotel and spa just outside of London, has announced an exclusive Christmas partnership with fragrance and lifestyle brand, Jo Malone London. From 22nd November, the British fragrance house will take over The Grove’s historic Mansion with a series of scented experiences. Taking inspiration from Jo Malone London’s iconic gift wrap, the seasonal transformation begins at the hotel’s entrance where an oversized decorative bow will adorn the front doors, welcoming guests.
This Grade-II listed Mansion is an ideal overnight stay, so why not recharge your batteries over those lazy Twixmas days or ring in the new year in style. Package options can be found here.
To get you into the holiday spirit, from 25th November to 5th January, guests can indulge in a specially curated Afternoon Tea in the Mansion’s lounges. Inspired by Jo Malone London’s signature scents, the menu will feature dishes including Chocolate Caraibe Mousse with Tonka Cream & Chocolate Crunch, inspired by the delectable Myrrh & Tonka Cologne Intense, and Gingerbread Tartlet with Hazelnut Cream & Caramel Praline, capturing the irresistible notes of the most-loved Ginger Biscuit fragrance. Each guest will also receive a complimentary travel size 9ml cologne, a fragrant keepsake for an experience to mark the occasion.
For those searching for the perfect Christmas gift, The Grove’s Martini Lounge will transform into a Jo Malone London gifting suite, where guests can shop a curated collection of the brand’s most-loved scents and limited-edition festive offerings, presented in the iconic Jo Malone London gift box decorated with a custom illustration of The Grove.
Seasonal scents
Celebrate the magic of the season with Jo Malone London's Christmas limited edition gifts. This year’s exquisite collection offers a range of fragrance gifts that are perfect for spoiling loved ones – or yourself! Jo Malone London’s limited edition advent calendar includes 25 scented surprises including their famous Pomegranate Noir Mini Candle, a Wood Sage & Sea Salt Travel Candle and their Orange Bitters Cologne 30ml.
Adorned with a red bow, looking oh so festive is Jo’s 2024 limited edition Christmas fragrance, Fir & Artemisia Cologne. And not forgetting the limited edition Ginger Biscuit Cologne. Expect top notes of ginger: spicy and fresh with a zingy lemon quality, warmed by tonka bean and vanilla. Irresistible.
Immerse yourself
Jo Malone London has opened a month-long gameshow-inspired pop-up, created with creative agency Backlash. Hot foot down this immersive Christmas creation and discover the gold-toned pop-up in a corner of Covent Garden.
Speaking to The Life of Luxury, Rachel Baker, VP GM Jo Malone London UK & ROI said, "Christmas is the most magical time at Jo Malone London. Each year we surprise and delight our consumers with our festive storytelling, seasonal scents and array of fragrant gifts. This year we want to invite our consumers to step inside The Jo Malone London Christmas Show, an immersive pop-up experience offering theatre and elevated storytelling beyond our normal retail environment.”
Visitors are invited through the entrance framed by presents piled high, to try their luck with a prize wheel to see what they could win before stepping onto the set for a photo opp to share with friends and family. There’s also space to explore the British fragrance and lifestyle house’s festive scents and gifts for the entire family.
The Christmas Special will reside in London’s Covent Garden between 31st October to 24th November. After which, it will relocate to St James Quarter in Edinburgh from 5th December to 15th December to add some extra razzle-dazzle.
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