TikTok has been the birthplace of viral beauty phenomena since its inception, and as we look ahead to 2025, the app is already buzzing with the next wave of must-have innovations.
From tech-driven skincare to multitasking makeup, these trends are redefining how we think about beauty—combining form and function to help us look and feel our best.
Thanks to research shared by SQULPT, we’ve gained an exclusive preview of the top five beauty trends predicted to take the industry by storm in the coming year. Whether you’re a beauty minimalist or a skincare aficionado, these forward-thinking concepts are guaranteed to pique your interest.
1. Skinimalism 2.0: Advanced Simplicity
Skincare routines are evolving to focus on simplicity without sacrificing effectiveness. The next iteration of skinimalism embraces high-tech, multitasking formulas packed with science-backed ingredients to deliver results with fewer steps.
Trend Pick: Advanced serums with encapsulated actives, such as niacinamide or vitamin C, that seamlessly transition from day to night use.
Try This:
SkinCeuticals Silymarin CF Serum: This antioxidant-packed serum targets oiliness and blemishes while leaving your skin radiant all day.
Biossance Squalane + Vitamin C Rose Oil: Perfect for reducing hyperpigmentation and providing hydration in one step.
2. Elevated Everyday Glam
While no-makeup makeup has long been a staple, 2025 is set to elevate your everyday look with polished, wearable glam. Think glowing skin, soft shimmer, and bold lashes that bring effortless sophistication to daily routines.
Trend Pick: Hybrid products that merge skincare and makeup to streamline your routine.
Try This:
Charlotte Tilbury Hollywood Flawless Filter: This hybrid product blurs imperfections while adding a dewy glow.
Maybelline Lash Sensational Sky High Mascara: A TikTok-approved favourite for lengthened and defined lashes.
3. AI-Personalized Beauty
The future of beauty is personal, and AI is leading the way. Tools powered by artificial intelligence are helping consumers find their perfect matches in foundation shades, skincare regimens, and more, making beauty routines more tailored than ever.
Trend Pick: Virtual skin consultations and AI-driven shade-matching tools.
Try This:
Il Makiage Woke Up Like This Foundation: Renowned for its accurate online shade-matching technology.
The Ordinary Custom Lab: Launching in 2025, this service promises bespoke skincare formulations tailored to individual needs.
4. Awake Enhancement Procedures: Redefining Body Confidence
Body confidence is being redefined with the rise of minimally invasive awake cosmetic procedures. Allowing clients to remain awake and involved during treatments, these innovative procedures deliver natural-looking results with faster recovery times.
Trend Pick: Awake body sculpting and enhancement procedures that prioritize personalization.
Try This:
SQULPT Awake Body Enhancements: From breast augmentation to liposuction, these minimally invasive procedures use advanced techniques for precise, natural results.
5. Biohacking Beauty
The biohacking movement is making waves in the beauty world by focusing on internal health to enhance external beauty. From ingestible collagen to adaptogen-infused products, these innovations aim to optimize beauty from the inside out.
Trend Pick: Supplement-infused skincare and ingestibles that boost overall wellbeing.
Try This:
Hum Nutrition Glow Sweet Glow Gummies: Vegan supplements that promise plumper, hydrated skin from within.
Youth to the People Adaptogen Deep Moisture Cream: A powerful blend of adaptogens like ashwagandha and reishi to calm stressed skin.
A New Era of Beauty Innovation
As we step into 2025, these trends highlight the beauty industry’s shift toward smarter, more personalized, and science-driven solutions. From simplifying routines with multitasking products to leveraging AI for tailored results, the future of beauty is not just about looking good—it’s about feeling empowered in your own skin.
Which trend will you try first?
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