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Rituals Relaunches Luxurious Private Collection with New White Basil Fragrance

Iconic wellbeing brand Rituals has relaunched its luxurious Private Collection, now featuring a new fragrance called White Basil.


Discover the stylish metallic design of the Scented Candles and Fragrance Sticks, along with the collection’s exquisite fragrances, allowing you to infuse each room with a unique ambience and create your personal sanctuary.



The Private Collection

The Private Collection offers an array of products, including Fragrance Sticks and Fragrance Stick refills, Scented Candles, Parfum d’Interieurs, Cartridges, Car Perfumes, Hand Washes and Hand Wash refills, and Hand Balms. This collection is divided into four distinct ranges, catering to diverse preferences:


The Fresh Collection

Explore the Fresh Collection to uplift your mood with the invigorating fragrances of Green Cardamom, White Basil, and Savage Garden.


The Rich Collection

Immerse yourself in the Rich Collection, enriching your atmosphere with the alluring scents of Black Oudh, Precious Amber, and Wild Fig.


The Floral Collection

Let your senses bloom with the Floral Collection, featuring the unique fragrances of Imperial Rose, Orris Mimosa, and Sweet Jasmine.


The Comfort Collection

This collection soothes the mind with sensual fragrances—Suede Vanilla, Smooth Violet, and Cotton Blossom.


Introducing White Basil...


Within the Fresh range, Rituals introduces the brand-new fragrance, White Basil. Transport your senses to an early morning in a country garden, with an herbaceous blast of tomato leaf, basil juice, and summer fruits. This uplifting, elegant scent is unrivalled in freshness, making it perfect for every room.


This fragrance transports the senses to an early morning in a country garden, with sparkling dew settling on the grass. The scent opens with a green herbaceous blast of tomato leaf, mixing with delicate floral accords of basil juice and summery fruits to create an uplifting, elegant style of unrivalled freshness. Earthier secondary and base notes help tone down the primary scent's tartness, lending the elegant composition velvety depth and longevity.


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