Harrods, the iconic London-based department store, welcomed a groundbreaking addition to its shelves on April 8th.
FLORA, a luxury hair and scalp care brand, made its grand debut in the department store, introducing a revolutionary concept: "scalp care as the new hair care."
In a world where trends often dictate beauty routines, FLORA stands out by prioritising the often-overlooked scalp.
The brand invites customers to indulge in a complimentary mini scalp and hair treatment, complete with a thorough scalp analysis, soothing head massage, and personalised airbrush treatment tailored to individual scalp and hair needs. And the best part? No booking is required.
So, we headed down to give it a go:
The timing couldn't be more perfect for FLORA's launch, as the global fascination with hair and scalp care continues to soar, particularly on platforms like TikTok, where content related to hair and scalp care has amassed over 2.6 billion views.
This surge of interest underscores a growing awareness of the importance of scalp health in achieving luscious locks. After all, did you know that the scalp ages six times faster than our skin?
Behind FLORA's innovative approach lies a wealth of expertise and research. Founded by Nikolina Kisic Mamic, whose passion for healthy hair and scalp stems from over 18 years of lab research and more than 45 years of professional hairdressing experience, the brand is dedicated to laying the foundation for beautiful, robust hair through optimal scalp care.
FLORA offers an extensive range of 37 meticulously crafted products, including detox masks, nourishing conditioners, revitalising hair mists, potent serums, luxurious oils, and pure ingredient boosters such as Hyaluronic acid, ceramides, amino acids, and collagen.
Each product is formulated to address specific scalp and hair concerns, ensuring a comprehensive and effective hair care routine.
The brand's commitment to excellence extends beyond Harrods, as FLORA products can also be found in leading spas, including prestigious establishments like Cheval Blanc Courchevel, St. Tropez's George 5, La Reserve, Joali Being, and Joali Maldives.
Additionally, FLORA has achieved the esteemed status of being the best-selling hair care brand in renowned Parisian department stores Le Bon Marche and Samaritaine, further solidifying its reputation for unparalleled quality and efficacy.
As FLORA takes the beauty world by storm with its innovative approach to hair care, it not only offers luxury and indulgence but also prioritises the health and vitality of the scalp. With its groundbreaking treatments and meticulously crafted products, FLORA is set to revolutionise the way we care for our hair from the roots up.
Comments