Havaianas has officially announced that supermodel, entrepreneur, and creative director Gigi Hadid will be the global ambassador for the iconic flip-flop brand. This collaboration marks a milestone as Havaianas looks to elevate its presence in the fashion world, bringing the flip-flop back to the forefront of style.
Known for her effortless style and laid-back energy, Gigi will showcase Havaianas’ most iconic flip-flop designs, including the Brazil Logo and the new Slim Point, in a series of major campaigns launching this spring and summer. The campaign will feature stunning visuals of Gigi sporting the beloved flip-flops in diverse settings, from the streets of Paris to the sunny beaches of California.
“I’m beyond excited to be working with Havaianas,” says Gigi Hadid. “Growing up at the beach, I’ve worn these flip-flops for as long as I can remember. To now be part of the Havaianas family feels surreal. I love how they are making a comeback, and I’m thrilled to bring flip-flops everywhere—from Paris to New York to the beach.”
This partnership is a perfect match, as Gigi's confident style and massive global following—boasting over 77 million Instagram followers—align with Havaianas' values of authenticity and simplicity. Her influence as one of the most influential top models of her generation, as well as her multifaceted career, make her the ideal face for the brand as they move beyond beachwear into high-fashion territory.
Maria Fernanda Albuquerque, Global Marketing Vice-President for Havaianas, shared her excitement, stating, “Flip-flops are having a major moment. What started as a humble staple is now a celebrated fashion statement. With Gigi’s endorsement, we aim to elevate this iconic footwear to new heights of style and recognition.”
The campaign will include a range of visuals and promotions featuring Gigi wearing Havaianas’ Brazil Logo and Slim Point models, which will be available for purchase at Havaianas.com, as well as in select stores globally.
Havaianas has long been known for its timeless, high-quality designs, and with the addition of Gigi Hadid as a global ambassador, the brand is set to solidify its position as a fashionable and sought-after footwear choice for all.
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