Within the magical gardens of Drummond Castle, Dior unveiled its 2025 Cruise Collection. The show intertwined the history of Dior with Scotland's sartorial heritage, showcasing a collection that had a rich legacy woven throughout.
Several months after its debut in June, the Maison has released an exclusive documentary-film, offering a glimpse into the making of their Cruise 2025 collection.
In the documentary, titled ‘Dior In Scotland’, the french fashion house reveals never-before-seen insights into designer Maria Grazia Chiuri’s creative process - one that takes her on a journey to follow in the footsteps of the brands namesake founder, Christian Dior.
An Ode to Scotland
Chiuri found inspiration in Dior’s enduring connection to Scotland, with the film’s opening scene immersing viewers into the brand's visual archives. The documentary traces Scotland's influence on the brand, with images of Christian Dior’s first fashion show held in Scotland in 1955, serving as Maria Grazia’s initial inspiration for the collection.
Paying tribute to the breathtaking landscapes and natural wonders that are central to Scottish culture, the film follows Chirui to Drummond castle. An ode to the Franc-Scot connection held in esteem by Dior, the french-inspired gardens of Drummond provided the perfect runway setting for the designer, “Scotland is a very special place for the brand’s heritage” she remarks in the film.
A Celebration of Storytelling & Collaboration
Dior’s 2025 cruise collection is rooted in tradition. The documentary takes us alongside Maria Grazia on her visit to the Scottish countryside, to seek out tartan, tweed and cashmere artisans.
Much like the collection, the film captures Scotland's long standing-legacy in these inherited sartorial crafts, sharing stories of how collaborators created their intricately designed garments for Dior’s 2025 collection, using long-established Scottish methods.
The documentary offers a glimpse into Maria Grazia’s meetings with renowned Scottish brand Harris Tweed, whom she worked alongside to create an exclusive tartan colourway for Dior. Justine Picardie, an author featured in the film, remarks “Harris Tweed are making perhaps the most ancient and therefore meaningful form of tweed. The colours of water, the colours of land - all of those colours are woven into the tweed”, highlighting the importance of this one of a kind collaboration.
The unique Dior ‘Clan’ tartan sits alongside custom pieces by Le Kilt, Johnstones of Elgin and Pollyanna Johnson within the maison’s 2025 collection.
Dior’s Punk Attitude
Culturally symbolic elements are striking throughout the collection, with rich tartans, models adorned with chainmail, studded biker boots and exquisite embroidery - a nod to Mary Queen of Scots' politically defiant needle work.
As subversive symbols of the punk and rebellion movement, both tartan kilts and Mary Queen of Scots textile creations became important to the story of Dior’s 2025 cruise collection, and author Clare Hunter recounts the French-Scottish monarch’s remarkable life in the docu-film.
A clear-cut punk attitude is present throughout Maria Grazia’s designs for the collection. Inspired by Mary Queen of Scots work, Chiuri’s silhouettes blend history with Dior’s take on modern femininity, to deliver an empowering message. Featured in the film, ceramicist Polyanna Johnson discusses how she uses her craft to immortalise the words of the royal across several designs in the collection.
Dior’s hour-long fashion film is an incredible, and enjoyable, feat. Showcasing storytelling, history and celebrating craftsmanship, the documentary is a must-see for fashion enthusiasts.
Discover the film, ‘Dior In Scotland: The Making of the Cruise 2025 Collection’ here.
Opmerkingen