The return of Bridget Jones to the big screen in Mad About the Boy has reignited the love for one of fashion’s most iconic handbags—the Mulberry Bayswater. Once a staple of the early 2000s, the timeless tote is now experiencing a surge in demand, with resale values skyrocketing as millennial fans rediscover its enduring appeal.
“The Bayswater has always been a sought-after piece, but since the release of the new Bridget Jones film, sales have surged by up to 75%,” says James Constantinou, luxury expert and founder of Prestige Pawn. “We typically appraise around 100 Bayswaters a week, but that number has soared to 500, with no shortage of buyers eager to own a piece of this enduring classic.”
Originally retailing at £1,095, pre-owned Bayswaters are commanding resale prices of up to £995 in excellent condition, while even well-loved versions fetch strong returns. According to AnnaGrace Johnson, Head of Handbag Valuation at Prestige Pawn, the resurgence is a testament to both the bag’s timeless status and the cultural impact of Bridget Jones.
“There’s no fictional character who has shaped millennial culture quite like Bridget,” Johnson explains. “It’s only fitting that she carried the ultimate ‘It Girl’ bag—the Mulberry Bayswater. The latest film has reawakened interest, and these bags are flying off our shelves. Women are realising the value in an accessory they may not have used in years.”
A favourite of style icons like Alexa Chung, Blake Lively, and Kate Moss, the Bayswater’s sophisticated design and durability make it a worthy investment piece. With resale values climbing, the bag is proving to be more than just a fashion statement—it’s a smart asset in the luxury market.
Prestige Pawn, a leader in the high-end resale industry, has long been a barometer of luxury trends, appraising and selling everything from designer handbags to Lamborghinis and rare royal memorabilia. The company, which gained prominence through the hit Channel 4 series Posh Pawn, is now in discussions to revive the show, offering an exclusive glimpse into the world of luxury pawnbroking and the extraordinary treasures that pass through its doors.
For those who still have a Mulberry Bayswater tucked away, now might be the perfect time to bring it back into the spotlight—or turn it into a profitable investment.
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